TASTE N. 5: A Unique Observatory On Matters Of Taste
From 13 to 15 March 2010 at The Stazione Leopolda in Florence
3 Days of Sampling, Discovering, Buying, Events and a Focus on Lifestyles and The City Aglow with the Fuoriditaste Program

Taste. In viaggio con le diversità del gusto is the fair of tastes and ideas produced by Pitti Immagine at the Stazione Leopolda, the next edition will be held from 13 to 15 March 2010. It is a unique tour dedicated to excellence and biodiversities in food in our global era.

TASTE is the fruit of the cooperation between Pitti Immagine and Davide Paolini - gastronaut, and writer-journalist specialized in gastronomic culture. TASTE is held every March at the Stazione Leopolda in Florence and, through innovative approaches to nutrition, esthetics and lifestyle, it presents a contemporary interpretation of wine-food culture in today's society: with taste as a value that traverses our era.

Taste - now in its fifth edition - is totally different from other events on the international wine-food scene: the 5 sections or stages of the fair offer a unique vantage point for observing what's happening.

Taste Tour: the original voyage of discovery where you can taste the exhibitors' products and become better acquainted with our country's gastronomic treasures;

Taste Tools: this section showcases kitchen design and utensils, as well as technical and professional equipment and clothing all linked to the world of good cooking and good eating

Taste Press: is a selection of magazines and publishing projects dedicated to wine and food;

Taste Shop: the exclusive store where visitors get a chance to buy what they have seen and tasted during the tour - call it a "food specialty store".

Taste Ring: interesting and even daring debates on foods and beverages, meetings of the key players in contemporary food/wine culture, the cultural-gastronomic arena that deals with the hottest lifestyle issues related to...taste.

There will be over 170 exhibitors selected from the best in Italy specializing in exquisite products: from black truffle velouté, to chocolates made with Parmigiano Reggiano, Prunilli tomato puree flavored with Spanish clover honey, from dry egg pasta hand-drawn through bronze dies to hams baked in Medieval ovens, to aged buffalo milk cheese to jams enhanced with balsamic vinegar to taggiasche olive marmalade.

During the course of its several editions, Taste has evolved into a taste salon where the finest Italian and international operators in the field of high quality foods get together, as well as an attraction for the large - over 8,000 visitors - and demanding audience of quality food enthusiasts, that draws the attention of the press and TV networks.

The exhibitors at the last edition of TASTE included: Antica Corte Pallavicina, Barbero Cioccolato, Bisol & Jada, Birrificio Baladin, Azienda Agricola Czarnocki Lucheschi, Cioccolato Peyrano, Confetti Pelino, Consorzio di Tutela del Pane di Matera I.G.P., DA RE Spa - I Bibanesi, Distilleria Varnelli, Donnafugata, Giordano 1938, Giraudi srl, Luigi Guffanti Fiori Formaggi 1876, Pastai Gragnanesi Soc. Coop., Pastificio Benedetto Cavalieri dal 1918, Pastificio Caponi, Prosciuttificio Dok Dall'Ava srl, S.Ilario, Rondolino Società Cooperativa Agricola, Salumificio Mec Palmieri, Torrefazione Caffè Lelli, Torta Barozzi Pasticceria Gollini, 3 C di Pistocchi Claudio e C. and Ursini srl.

FUORIDITASTE: TASTE EVENTS LIGHT UP THE CITY
It's called Fuoriditaste and it is the program of off-fair events, with a calendar of wine-and-food happenings that involve the city of Florence and its restaurants, delicatessen and food stores, boutiques, art galleries, theaters and museums.

The first edition of Fuoriditaste that featured over 40 events in just as many fabulous venues throughout the city met with a resounding critical success and public acclaim.

Florence has now established itself as one of the true homes of tradition, production and contemporary experiences in taste, food and quality living.

TASTE. IN VIAGGIO CON LE DIVERSITÀ DEL GUSTO
13-15 March 2010
Florence, Stazione Leopolda - V.le Fratelli Rosselli, 5
Open to the public
Hours: 10.30 a.m. -08.30 p.m. (Monday 9.30 a.m. -4.30 p.m.)
Admission: € 10 for the public - € 5 for members of the fair
For more information: www.tastefirenze.it

Produced by:
PITTI IMMAGINE SRL
CENTRO DI FIRENZE PER LA MODA ITALIANA

In collaboration with
STAZIONE LEOPOLDA and GASTRONAUTA

Pitti Immagine srl
via Faenza 111
50123 Firenze
tel. 055 36931
fax 055 3693200

www.tastefirenze.it
www.fuoriditaste.com
taste@pittimmagine.com
stampa.italia@pittimmagine.com
stampa.estero@pittimmagine.com